Inspiring Legacies with RCS

Beyond AI - two priorities the legacy sector can't afford to ignore. Read any thought leadership article right now - across any sector, not just legacy fundraising - and somewhere between a quarter and half of it will be about AI. We know, because we used AI to check. In the context of legacy fundraising, AI is consistently touted as the tool that will unlock the sector's next chapter: better engagement, wider outreach, sharper strategy, stronger revenue. And to be clear, we think there's real substance to that. AI has a meaningful role to play. But we also think two other areas are being quietly overlooked among the noise. Areas that deserve equal attention right now - and that legacy teams would do well to get ahead of. Those two areas are Rich Communication Services (RCS) and clean data. AI is important. But it isn't the whole story RCS and Legacy Fundraising RCS - the more advanced successor to SMS - is already making its presence felt in the charity sector, and its potential for legacy fundraising teams is considerable. Where SMS is limited to text, RCS enables charities to send messages that incorporate video, imagery, and interactive buttons - all within the native messaging experience on a supporter's phone. The result is communication that's richer, more personal, and demonstrably more engaging. Combine that multimedia capability with RCS's ability to tailor content for individual supporters, and you have a channel that is meaningful, personal, and scalable all at once. For legacy teams working to build long-term relationships with potential legators, that combination matters. Perhaps its most significant asset, though, is trust. RCS messages carry a Verified Sender badge, giving recipients clear reassurance that what they're reading is genuine. In a sector where legacy giving is built on trust above almost everything else, that matters enormously. It's a low-cost, high-impact way for charities to demonstrate credibility at the point of contact. This focus on trust is one that the wider sector is increasingly vocal about. A recent article from Smee & Ford - specialists in legacy data and intelligence - noted that while AI holds real promise for the sector, legacy fundraising remains deeply human in nature, and that AI-generated messaging risks feeling inauthentic if the human touch is lost. It's a perspective that reinforces why channels like RCS, which carry built-in credibility signals, matter as much as they do. You can read the full article at smeeandford.com . Through our sister brand Cymba , which specialises in developing and delivering RCS campaigns, we are already helping legacy fundraising teams harness this technology and build mobile messaging campaigns that make an impact. Its agility, tailorability, and scalability make it an opportunity the sector shouldn't wait for. Clean Data and Legacy Fundraising Data rarely gets the attention it deserves. When there is new technology to explore and AI-driven approaches promising transformative outcomes, the discipline of maintaining clean, accurate data can feel like an unglamorous afterthought. It shouldn't. Good data is the bedrock of good communication - and poor data is a reliable route to missed opportunities, wasted resources, and, at worst, damaged relationships with supporters. In legacy fundraising specifically, the stakes are high. Duplicate mailings, deceased supporters still being contacted, incorrect names, missing preferences - each of these is more than an administrative error. They erode the trust that legacy relationships depend on. And they signal to supporters, however unintentionally, that they are not truly known or valued. There is also a practical argument that goes beyond relationships. AI's effectiveness is entirely dependent on the quality of the data it works with. A model built on inaccurate or incomplete source material will produce inaccurate and incomplete outputs. Investing in AI while neglecting data hygiene is, in effect, building on sand. Maintaining clean data isn't always straightforward, but the rewards are consistent and compounding. Better-timed communications. More relevant personalisation. Greater confidence in what is being sent and to whom. Drawing on the expertise of our data cleansing team, FirstClass is already helping charities get more from their data - and from the systems and strategies built on top of it. In 2026, attaining and maintaining clean data should be on every legacy team's radar. Good data is the bedrock of good communication. Poor data is a route to missed opportunities - and lost supporters. A More Complete Picture AI is undoubtedly part of the future of legacy fundraising. Any attempt to argue otherwise would miss the point. But RCS and clean data deserve to sit alongside it as strategic priorities - not as supporting acts, but as foundations without which the promise of AI cannot be fully realised. Underpinning all three is the same thing: trust. Trust that communications are genuine. Trust that supporters are known and respected. Trust that the technology serving a legacy team is making relationships stronger, not weaker. The charities that hold that at the centre of their strategy - whatever tools they use - will be the ones best placed for what comes next. The legacy sector is evolving quickly. Charities that invest in all three - the innovation of AI, the reach of RCS, and the discipline of clean data - will be better placed than those treating them as an either/or. If you would like to explore how we can support your legacy team with data cleansing or RCS messaging , we would be glad to talk. Get in touch with our team on 01257 272730.

When you’re managing legacies, it’s not just the income that matters - it’s the commitments, too. Future solicitor fees, surveyor costs, maintenance charges, promised funds to branches… they all add up, and they all need to be tracked somewhere sensible. That’s exactly where Legacy Budgets steps in. What Legacy Budgets Actually Do Legacy Budgets lets you record a budgeted amount for any planned or upcoming expenditure linked to a legacy. It could be professional fees, ongoing maintenance, or even funds earmarked for a specific centre or project. Many charities track this in their finance system, but having it visible within the legacy record itself gives you context you don’t get anywhere else. Why It’s Worth Using Think of it as a financial snapshot that sits right alongside the case details. It’s simple, but it’s powerful, and helps you: See what’s been committed before invoices arrive Keep teams aligned on expected spend Avoid surprises later in the process Maintain a clearer picture of each legacy’s net value The Legacy Budget Browser: Your Overview at a Glance If you want to see all budgets in one place, the Legacy Budget Browser is your new best friend. It shows: Current budgeted amounts Amounts already spent Remaining balance Related legator, legacy, and payee details It’s ideal when you’re not sure which legacy a budget belongs to, when you want to see everything linked to a particular payee, or when you need quick reporting using selections. To access it: From the Home window, click Browse or press Ctrl + B Double‑click Legacy Budget Browser Apply your filters using Selections and hit Apply Selections How to Switch It On Legacy Budgets isn’t enabled by default. To activate it, set the ShowLegacyBudgets system parameter to Yes in the Maintain System Parameters window, then restart the system. If you’d like budget information to appear in additional grids, we are only too happy to help configure that. Where You’ll Find It Once enabled, you’ll see a Budgets tab on both the Legator and Legacy windows - making it easy to view, add, and manage budgets right where you need them.