Pilot Project Launched to Support Free Wills Month

To shine a light on October’s Free Wills Month, an initiative designed to offer those aged 55 and over the chance to have straightforward wills written or updated free of charge, FirstClass and sister company Cymba have joined forces and are partnering with the Institute of Legacy Management (ILM) to launch a project that illustrates the impact mobile messaging has on legacy giving.

Whilst mobile messaging is typically associated with text-to-donate campaigns, the partnership between two companies that sit within ClearCourse’s stable of brands will showcase how this technology can be used to inspire people to leave legacies in their wills.

The webinar, entitled “How to Boost traffic to your Free Wills and Legacy pages”, will be jointly hosted by the FirstClass and Cymba teams, and explore how emerging Rich Communications Services (RCS) technology, the evolution of SMS, can be used to drive engagement when it comes to legacy giving.

The event will also provide charities with insights into how they can build trust when it comes to increasing donations and gifts by revealing tried and tested messaging formats that drive action. Charities will also learn how to highlight their free wills and legacy pages by harnessing RCS’s ability to implement branded quick-action buttons, and understand the difference in outcomes between SMS and RCS messaging via a dedicated split testing session.

In the lead up to the webinar, which takes place on 11 September at 10:30 am, Cymba and FirstClass will be running test campaigns with several of the UK’s prominent charities, the results of which will be revealed during the session.

On the event, Rich Mullens, Director at Cymba and FirstClass, comments:

“Regular givers are often among the most open to leaving a legacy. In this webinar, we’ll show charities how mobile messaging can help them engage these supporters more effectively and drive meaningful traffic, not only for donations but also to inspire gifts in wills. We’re delighted to unite these two brands, both of which are founded on helping charities boost donations via mobile messaging and increase their legacy giving, and we’re confident that attendees will leave feeling inspired to use new approaches.”

The new Data (Use and Access) Bill, which gives charities greater freedom to use the soft opt-in by enabling them to contact past supporters with relevant legacy messages without needing fresh consent, removes barriers to utilising RCS. This means that the benefits of RCS, such as the ability to use logos, images, video, and tap-to-act buttons, can be quickly and efficiently embraced by charities looking to incorporate this emerging technology.

For more information on Cymba, FirstClass, and Free Wills Month, visit https://www.cymba.co.uk, https://www.firstclass-software.com, and https://freewillsmonth.org.uk, respectively.