Linking charities with legacy income

The background


Legacy Link is the UK’s largest legacy administration team with over 40 legacy consultants, providing outsourced legacy administration services. Its consultants help the charities they work with ensure their supporters’ final wishes are realised by managing the legacy administration process on their behalf - from notification to receipt of the gift.


Specialising in supporting charities of all sizes, from those typically too small to have their own legacy administration teams to some of the largest in the UK, Legacy Link currently works with over 100 charities at any given time. It has also played a role in reshaping legacy administration into the fully professional and critical aspect of charity management it is today.


Legacy Link’s philosophy is built around ensuring the legacy administration process is carried out correctly, and being able to offer big charity best practice to all charities, in a package which meets their individual budget. Legacy Link will work with their charity clients to discover whether the implementation of a robust legacy management system is right for them.

 

That system is FirstClass.

“With FirstClass, charities can gain access to insights and data that simply isn’t available to those who don’t use the system. I work with charities that don’t use FirstClass and charities that do and can say with 100 per cent certainty that those who do, deliver. There is nothing like it on the market. Nothing else comes close.”

 

Paul Browne, Head of Legacy Management at Legacy Link

The approach


On joining the business in 2016, having come from a commercial background where process underpins organisational success, Paul immediately set about recommending a legacy management system to its growing portfolio of clients.


Importantly, as a Director of the Institute for Legacy Management, Paul’s recommendations are impartial. However, as FirstClass has been designed to specifically manage legacy income – unlike general charity CRM and platforms such as Salesforce - there is no challenger to offer the same level of functionality.


These days, Paul and his team use FirstClass to help Legacy Link’s charity clients:

 

  • Understand the bigger picture and timings associated with generating legacy income, such as how long it will take to secure the income and how much time a team will need to invest in order to receive it
  • Access soft data that allows them to better understand what is really going on from a legacy income perspective and provide a true picture of each individual case file
  • Plug directly into HMRC in order to quickly and easily reclaim tax
  • Deliver estate valuations and record all legators’ assets so that they can be continually tracked – considering fluctuations in valuation in line with market peaks and troughs – throughout the entire process
  • Provide immediate reporting on any aspect of data made available through the system
  • Evaluate team value; in some instances, where charities felt that they didn’t have the budget to recruit an additional legacy team member, FirstClass was used to record all the value add within the legacy team and use the findings to illustrate that a new member was not only required, but financially viable
  • Get much more from their legacy management function.


“If someone at a charity is looking for the best way to manage their legacy income, then FirstClass is always the recommendation. It’s a tool that can be used to deliver best practice – as simple as that. On a personal level, I know that I’m the most effective and efficient when using a properly configured FirstClass system, and if you asked any member of the team, they’d say the same thing, too.”

 

Paul Browne, Head of Legacy Management at Legacy Link

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Pilot Project Launched to Support Free Wills Month

By Fiona Paton • July 31, 2025
To shine a light on October’s Free Wills Month , an initiative designed to offer those aged 55 and over the chance to have straightforward wills written or updated free of charge, FirstClass and sister company Cymba have joined forces and are partnering with the Institute of Legacy Management (ILM) to launch a project that illustrates the impact mobile messaging has on legacy giving. Whilst mobile messaging is typically associated with text-to-donate campaigns, the partnership between two companies that sit within ClearCourse’s stable of brands will showcase how this technology can be used to inspire people to leave legacies in their wills. The webinar, entitled “ How to Boost traffic to your Free Wills and Legacy pages ”, will be jointly hosted by the FirstClass and Cymba teams, and explore how emerging Rich Communications Services (RCS) technology, the evolution of SMS, can be used to drive engagement when it comes to legacy giving. The event will also provide charities with insights into how they can build trust when it comes to increasing donations and gifts by revealing tried and tested messaging formats that drive action. Charities will also learn how to highlight their free wills and legacy pages by harnessing RCS’s ability to implement branded quick-action buttons, and understand the difference in outcomes between SMS and RCS messaging via a dedicated split testing session. In the lead up to the webinar, which takes place on 11 September at 10:30 am, Cymba and FirstClass will be running test campaigns with several of the UK’s prominent charities, the results of which will be revealed during the session. On the event, Rich Mullens, Director at Cymba and FirstClass, comments: “ Regular givers are often among the most open to leaving a legacy. In this webinar, we’ll show charities how mobile messaging can help them engage these supporters more effectively and drive meaningful traffic, not only for donations but also to inspire gifts in wills. We’re delighted to unite these two brands, both of which are founded on helping charities boost donations via mobile messaging and increase their legacy giving, and we’re confident that attendees will leave feeling inspired to use new approaches. ” The new Data (Use and Access) Bill, which gives charities greater freedom to use the soft opt-in by enabling them to contact past supporters with relevant legacy messages without needing fresh consent, removes barriers to utilising RCS. This means that the benefits of RCS, such as the ability to use logos, images, video, and tap-to-act buttons, can be quickly and efficiently embraced by charities looking to incorporate this emerging technology. For more information on Cymba, FirstClass, and Free Wills Month, visit https://www.cymba.co.uk , https://www.firstclass-software.com , and https://freewillsmonth.org.uk ,  respectively.

ILM Annual Conference 2025: Highlights from the FirstClass lounge

June 2, 2025
FirstClass hosted an exclusive breakout space at the ILM Annual Conference 2025, and it was a great experience! Discover the event highlights and our team’s thoughts on the experience.

Three things we're looking forward to at the ILM Annual Conference

May 7, 2025
Are you attending this year's ILM Annual Conference? Discover three reasons why the FirstClass team is excited about this year's legacy management event.