Longstanding legacy collaboration gets results for animal welfare charity

The background

Founded in 1897, Blue Cross is a registered animal welfare charity that continues to transform the lives of pets and people by helping to provide life-saving operations, paying for food and finding new homes.

With legacy income currently totalling £25m each year, gifting has become a critical revenue stream for the charity – so much so that it now accounts for over 50 per cent of total income.

In order to ensure that its legacy management strategy is effectively delivered and the organisation futureproofed, Blue Cross uses FirstClass’s legacy management platform – and has done so since 2005. And, as the importance of legacy revenue has grown, so too has the capability of its FirstClass platform.

These days, Blue Cross uses the very latest in legacy management software. However, it wasn’t always like that.

“When I joined the organisation in the late 1990s, we were reliant on a spreadsheet to manage legacy income of around £7m. It was incredibly basic, there was too much manual accounting and there was a lot of duplication. In 2005, shortly after I began leading the legacy team, we installed FirstClass and never looked back. It has been developed by legacy professionals, it’s bespoke to the nature of our work and it does everything we need it to do.”

Emma Colborne, Head of Legacy Administration at Blue Cross

The project

On installation of an earlier version of FirstClass in 2005, as part of a support and maintenance contract that remains in place today, Blue Cross’s Legacy Administration team immediately began exploring the system’s capabilities and establishing what additional functionality it required.

Working collaboratively with Blue Cross, FirstClass began designing in tools and reporting features based on real-time feedback it was receiving from the team. For example, if Blue Cross required specific reporting abilities in response to requests from the board of trustees, FirstClass’s design team would quickly incorporate it within the platform.

This partnership, which has lasted almost two decades, has resulted in Blue Cross having access to a cutting-edge legacy management system that supports the team’s every requirement. Even today, as part of the longstanding support contract, FirstClass continues to refine and development Blue Cross’s platform in response to industry and organisational changes.

In 1998, the Legacy Administration department was a team of two people. Now, in 2023, there are 10 members, all of whom use FirstClass to manage, record and execute the wishes of the several hundred giftors who each year leave a gift in their will to support the organisation.

The result

Since incorporating FirstClass, Blue Cross has:

Used the platform to scan, log and archive all incoming post, and now import emails, which has become the preferred communication method by solicitors
Issued all official correspondence to key stakeholders via the platform
Been able to quickly access giftors’ property and asset valuation details including estate value, offers received, sale prices and Blue Cross’s entitlement figures
Had instant access to real-time pipeline income so that at any given moment, Blue Cross can establish how much legacy income is due – and when it’s due by, appreciating though the fluctuations with asset values with changes in the external market
Used FirstClass’s accurate legacy pipeline forecasting to make strategic decisions on future spending and investment based on live gifting figures and projections
The ability to easily map out all legal fees pertaining to each individual case in the event of contention, which allows the organisation to establish likely legal costs vs likely legacy income
Set automatic review dates so that no individual case amongst Blue Cross’s 750 live cases gets lost or overlooked
Utilised the FirstClass Life Interest module, which supports generational mapping and ensures that gifts that have been left but benefit delayed until the death of a life tenant do not get overlooked – regardless of when the entitlement becomes due
Been able to quickly and easily allocate security clearance levels for all members of the organisation, so that only those who need to access and update sensitive information can.

“The FirstClass team is always on hand to help us. We have to review our contract annually but there’s no desire whatsoever to go elsewhere; it does everything we need and if it doesn’t, the FirstClass team make it happen. The platform really is a fundamental part of our organisation. If we didn’t have it, I don’t know what we’d do. I just couldn’t imagine life without the system. These days, if you were to suggest to the team that we were going back to paperless they’d all break out in a cold sweat!”

Emma Colborne, Head of Legacy Administration at Blue Cross

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Where Does the Time Go?

By Fiona Paton • August 11, 2026

Legacy administration carries a hidden cost. Here's what it's really taking up, and what legacy professionals could be doing instead . Ask anyone who manages legacy administration what their day looks like and the answer rarely starts with relationships. It starts with paperwork. Documents to upload, correspondence to chase, reports to pull together, dates to track. The work is necessary and important. But for many legacy professionals, it quietly crowds out the things that matter most. That trade-off deserves more attention than it gets. Legacy giving is one of the most relationship-driven forms of philanthropy there is. The supporters who include a charity in their will do so out of deep, long-standing connection. Honouring that connection takes time, care and presence. Yet the administrative burden of managing legacy income can leave little room for any of it. The Administration Behind Every Gift Every legacy gift generates a significant amount of work before any income is received. Documents arrive from solicitors and need to be logged, stored and acted upon. Correspondence passes between multiple parties, including executors, solicitors, financial advisors and families, often over months or years. Financial reports need to be produced for trustees and auditors. Key dates need to be tracked so nothing falls through the gaps. For larger charities with dedicated teams, that workload is distributed. For smaller organisations, it often falls to one person. That person is also likely to be managing supporter relationships, attending sector events, and contributing to broader fundraising strategy. The hours spent on administration are hours not spent on any of those things. What Gets Crowded Out The hidden cost of administration is not just inefficiency. It is opportunity. Every hour spent uploading documents or chasing correspondence is an hour not spent building the relationships that become tomorrow's legacies. Legacy stewardship, by its nature, is a long game. The supporters most likely to leave a gift are those who feel genuinely known and valued by an organisation over many years. That kind of connection takes consistent, personal attention. It also takes confidence. When a legacy professional knows that every case is properly recorded, every date is flagged, and every financial report is accurate and accessible, they can engage with solicitors, executors and families with authority. When they are not sure whether the information is up to date or complete, that confidence erodes. And the people on the other side of those conversations notice. A Different Way of Working The organisations that manage legacy administration well tend to have one thing in common: a system that handles the administrative burden so the people do not have to. Not by removing the human element, but by giving it the space it needs. That means rapid access to records without searching through files or spreadsheets. Income dashboards that give an immediate picture of the pipeline and expected income. Financial reports that are ready when they are needed. Important dates flagged automatically. And correspondence and case notes held in one place, so nothing is ever lost or disconnected from its context. When those things are in place, the time equation changes. Administration becomes faster, more reliable and less draining. And the time that is recovered goes back where it belongs: into the relationships, the stewardship, and the work that only a person can do. Built for the Reality of Smaller Organisations For smaller charities, universities, arts organisations and heritage bodies, that kind of professional infrastructure has not always felt accessible. Enterprise systems carry enterprise complexity and cost. The gap between a spreadsheet and a full legacy management platform has felt, for many organisations, too wide to bridge. FirstClass 5 Essentials was built precisely for this. Cloud-hosted, ready from day one, and priced for organisations that don't need enterprise complexity. The Right Use of Time Legacy administration will always require care and attention. That is not something any system can or should remove. But the hours spent on the purely administrative parts of the job, the uploading, the chasing, the reporting, are hours that could be spent differently. If you would like to see what FirstClass 5 Essentials looks like in practice, we would be glad to show you.

Open Conversations. Shared Solutions.

By Fiona Paton • August 1, 2026

At FirstClass, we’ve always believed our product should grow with the charities and non-profits who use it. Your input has shaped the way we build, and now we want to take that collaboration one step further. Monthly Check-in Calls We’re introducing monthly check‑in calls - an open forum where you can drop in, chat with the team and other customers, and explore anything to do with the product. No agenda, no pressure. Just space for conversation, questions, and shared ideas. These sessions give you the chance to: Share your priorities and help shape how we address different aspects of the system Stay informed on technical updates, including external systems like SQL or Outlook What’s new across our Team, billing, and the wider company See functionality demonstrated live - if you’re unsure how something works, we’ll show you Updates on features and fixes in the latest releases Ask questions on any part of the system Whether you join for five minutes or stay for the full hour, this is your space to connect with us. It’s a chance to explore challenges together, share experiences, and help shape a product that truly works for charities. We’ll host these sessions monthly on Microsoft Teams, giving you regular opportunities to drop in and join the conversation. As the sessions develop, we'd like to occasionally bring a specific topic to the group rather than holding separate meetings. It makes better use of everyone's time and gets the right voices in the room. For our next session, on Wednesday, 16th September at 11:00, we'd like to begin the discussion around Expenditure - feeding directly into how it will be handled in FirstClass 5. You can sign up using the Save the Date button below.

Smiling woman in a circular portrait on a dark gray background with subtle dotted accents.

The Name Behind the Support - Meet Priti

By Fiona Paton • July 28, 2026

Priti Parmar has been a familiar, reassuring presence for FirstClass customers since 2018. Here is her story. Ask any FirstClass customer who they turn to when they need help, and Priti Parmar's name is sure to come up. Warm, patient, and quietly knowledgeable, she is one of those people customers turn to time and again. And for many, she is the voice that stays with them long after the problem is solved. What fewer people know is that Priti came to FirstClass having already encountered Clear, as it was then known, through a previous role. Clear's software at that time had a different product entirely, unrelated to legacies, but the connection was there. When the opportunity to join the team arose, she already had a sense of the company she would be walking into. A Different Kind of Support Priti's background before FirstClass was in support, but of a very different kind. She spent years helping internal teams handle insurance claims, working directly with claimants and taking on training and validation responsibilities alongside. It was detail-oriented, people-focused work that demanded both patience and precision. Those instincts - listening carefully, finding the right answer, making sure nothing gets missed - turned out to translate perfectly. The sector itself was entirely new, but the skill of supporting people through processes, and doing it with care, very much was not. When the opportunity at FirstClass came along, Priti took it. "It was the chance to move into something new and learn a whole new industry. I thought: why not." A Steep and Rewarding Curve Legacy administration, as Priti discovered, is not a world that gives up its complexity easily. The people she was supporting already knew their sector inside out: wills, tax, finance, estate law. The questions they asked were specific, technical, and often urgent. She joined at a significant moment too. A major software upgrade was underway, which meant supporting customers through a transition while simultaneously getting to grips with the different versions herself. Then COVID arrived, which brought its own particular demands and, in some ways, an unexpected opportunity to focus. "Initially it was a daunting task. But after a while it starts to become second nature. Even today I am still learning, and at times I also need support from the team myself." That last part matters. Priti does not pretend to know everything. She is comfortable saying she needs to find out, and just as comfortable making sure she does. For the customers she supports, that honesty is part of what makes the relationship work. The Part She Loves Most Ask Priti what she enjoys about the job and the answer is immediate: the customers. Not the software, not the processes, not the features. The people. She knows most of them by name, and in a sector as close-knit as legacy administration, that means something. Professionals move around. Someone she supported at one charity can reappear at another a year later, and when they do, the relationship picks up exactly where it left off. "I love chatting with customers and working out how I can help them. And if I cannot help them myself, I make sure I get the right information from those who can." It is a straightforward answer, and a revealing one. Support done well is not about resolving tickets. It is about the person on the other end of the call feeling heard, helped, and confident that someone is genuinely on their side. That is what Priti brings. A Team Worth Belonging To The warmth Priti extends to customers is very much a reflection of the team she works within. "I absolutely love them to bits. We are also close-knit, and I could not ask for a better team. No one ever hesitates to help, no matter what your role is. We are there for each other." Working remotely has not changed that. The team still makes a point of meeting in person once a month, keeping the social thread intact alongside the professional one. It is the kind of culture that does not happen by accident, and it shows. Beyond the Working Day Away from FirstClass, Priti finds her balance in movement and connection. Long walks in nature, time with family, and a genuine love of travel. She has explored the US, spent holidays with relatives in India, and counts visiting the Golden Temple on the India-Pakistan border among her highlights. These days, Europe is drawing her attention, Italy in particular. It is a life lived with the same open curiosity she brings to her work: always willing to explore somewhere new, always ready to learn. What Comes Next For now, Priti is exactly where she wants to be. Support is her world, and she sees plenty of road ahead in it. A software company never stands still, which means there will always be something new to learn, a new customer to meet, and another challenge to work through. For the customers who already know her, that is reassuring news. For those who have not yet had the chance to work with her, it is something to look forward to.