Meet Bobby Parmar: FirstClass’s hardworking consultant dedicated to clients – and the local community

Bobby Parmar

Bobby Parmar’s had a strong work ethic ingrained in him for as long as he can remember.


Brought up ‘with a silver shovel in my mouth, rather than a silver spoon’, Bobby, an IT Consultant here at FirstClass, has been working since he was old enough to (in truth, probably a little bit before!).


“I come from a humble background, living in an end terrace house, and I learned very early on to appreciate and respect money, and the need to have that strong work ethic,” he says.


And it’s an approach to work he carries into every day. Bobby’s been with FirstClass for more than a decade, joining the team in 2011 after working in IT roles within the NHS and the Department for Work and Pensions.


“I joined the team because it was closer to home in Blackburn, so it made the commute easier, and I saw it would be a good place to progress my career. There was a lot of uncertainty with the political and economic climate at the time, so moving out of government seemed like the right move.”


And, on reflection, it certainly has been.

Creating a FirstClass experience


Joining a team that’s fluctuated in size a little but has always remained around 10, Bobby (who was known as ‘Robbie’ by one colleague for the first few months: “We still laugh about it, I just didn’t have the confidence to tell him it’s Bobby, not Robbie.”) has enjoyed playing an instrumental role in developing both the business and its bequest management system, FirstClass.


“Being a small team, as the metaphor goes, we all have different fingers in different pies,” he says.


“We all get involved in things and it makes work a lot more interesting – it has enabled me to gain a better level of understanding and knowledge in different sectors, and has really broadened my skill set.”


And working on a product you’re immensely proud of and truly believe in makes it significantly easier to sell and upsell to clients.


“One of my proudest achievements has been engaging with charities and getting them onto this product. We’ve now got in excess of 80 charities onto First Class, as well as attracting 30 new ones. Those charities vary in size right from the smaller organisations to the likes of RSPCA, WWF and Christian Aid, and it’s rewarding as we know just how big an impact the platform can have.”


The work ethic helps the community, too


That dedication to helping charities isn’t confined to work, however. Liverpool-supporting Bobby, who’s a regular at Anfield, has also been a regular volunteer on a Tuesday evening for nearly 10 years, serving food to homeless and vulnerable people in the community.


“It’s a community interest group called Community Spirit, and we started off operating from a car park, then an old fire station, and we’re now in a church, where we’ve been for six or seven years now,” he says. “We make takeaway meal along with proving any warm clothing as providing any non-perishable goods like pasta, rice and Pot Noodles, and help people out. Unfortunately, I don’t think we’ll ever be in a position where it’s not needed.”


It’s just fortunate, in that case, there are people like Bobby around to help.

By Fiona Paton July 31, 2025
To shine a light on October’s Free Wills Month , an initiative designed to offer those aged 55 and over the chance to have straightforward wills written or updated free of charge, FirstClass and sister company Cymba have joined forces and are partnering with the Institute of Legacy Management (ILM) to launch a project that illustrates the impact mobile messaging has on legacy giving. Whilst mobile messaging is typically associated with text-to-donate campaigns, the partnership between two companies that sit within ClearCourse’s stable of brands will showcase how this technology can be used to inspire people to leave legacies in their wills. The webinar, entitled “ How to Boost traffic to your Free Wills and Legacy pages ”, will be jointly hosted by the FirstClass and Cymba teams, and explore how emerging Rich Communications Services (RCS) technology, the evolution of SMS, can be used to drive engagement when it comes to legacy giving. The event will also provide charities with insights into how they can build trust when it comes to increasing donations and gifts by revealing tried and tested messaging formats that drive action. Charities will also learn how to highlight their free wills and legacy pages by harnessing RCS’s ability to implement branded quick-action buttons, and understand the difference in outcomes between SMS and RCS messaging via a dedicated split testing session. In the lead up to the webinar, which takes place on 11 September at 10:30 am, Cymba and FirstClass will be running test campaigns with several of the UK’s prominent charities, the results of which will be revealed during the session. On the event, Rich Mullens, Director at Cymba and FirstClass, comments: “ Regular givers are often among the most open to leaving a legacy. In this webinar, we’ll show charities how mobile messaging can help them engage these supporters more effectively and drive meaningful traffic, not only for donations but also to inspire gifts in wills. We’re delighted to unite these two brands, both of which are founded on helping charities boost donations via mobile messaging and increase their legacy giving, and we’re confident that attendees will leave feeling inspired to use new approaches. ” The new Data (Use and Access) Bill, which gives charities greater freedom to use the soft opt-in by enabling them to contact past supporters with relevant legacy messages without needing fresh consent, removes barriers to utilising RCS. This means that the benefits of RCS, such as the ability to use logos, images, video, and tap-to-act buttons, can be quickly and efficiently embraced by charities looking to incorporate this emerging technology. For more information on Cymba, FirstClass, and Free Wills Month, visit https://www.cymba.co.uk , https://www.firstclass-software.com , and https://freewillsmonth.org.uk ,  respectively.
June 2, 2025
FirstClass hosted an exclusive breakout space at the ILM Annual Conference 2025, and it was a great experience! Discover the event highlights and our team’s thoughts on the experience.
May 7, 2025
Are you attending this year's ILM Annual Conference? Discover three reasons why the FirstClass team is excited about this year's legacy management event.