A FirstClass approach to bequest management

It's been nearly 3 decades since we first launched our bequest (Gifts in Wills) management software FirstClass, which was designed by charities for charities to improve the bequest administration processes, optimise their income, and help them to build the profile of their charity brand for future legacies.


Over that period of time, we’ve become very familiar with bequest gifting and everything delivering effective bequest management strategies entails, as well as maximising bequest giving as a form of income.


But what is bequest giving, why is it important, and how can charities benefit from having a bequest management system in place?

 

A brief overview


Bequest income is booming, with recent research showing a 43% increase in Gifts in Wills in the last decade. In fact, it has been on an upward trajectory for as long as FirstClass has been in this arena. There is a considerable opportunity to be found, with legacy income predicted to measure up at an estimated £3.9bn a year from 2022-27.

 

Why is bequest giving important?


Co Op Legal Services reports that only 6% of people leave a gift to a charity in their will, however 35% of those aged over 40 would be happy to do so, which suggests that that there appears to be a huge – and potentially untapped – market when it comes to bequest gifting.


Having worked alongside charities for many years, we know that there are many who work exceptionally hard to ensure that their bequest pipeline is not only firmly in place, but also well-managed. Once a charity has built a bequest profile and is receiving Gifts in Wills, here are five key points to consider when implementing a bequest management solution.

 

 

1. Collecting & Storing information

 

There is an incredible amount of data that is collected during an administering process including financial, biographical, communications and timeline data. All of this data needs to be organised and accessible in structured logical format. The consequences of this are that process can be cumbersome, time consuming and ineffective which could lead to a loss bequest income.

 

2. Accessibility & Security

 

There is a lot of sensitive information included when administering a bequest, therefore the system should be governed with different levels of access to ensure the right people can access and update the information they need when and where they need it.  

 

3. Processing & Updating records

 

Bequest gifting can be complicated. There are generally multiple people within a charity inputting and progressing a case, all of which needs to be logged in order to provide a true and chronological picture. And then there’s communication from external parties, such as solicitors, which also needs to be recorded. With a bequest management platform, all contact history can be instantly accessed and updated. Not only that, but you can also add permissions so that only those who need to access what might be sensitive information can do so.

 

4. Balance the books

 

With bequest management software, you can record a giftor’s individual assets, cash, property and investments alongside draft and final estate accounts. By storing everything in one place, you’re able to maintain full visibility of anything and everything that your organisation is due. With FirstClass, we’ve created an Estate Valuation tool which allows you to do just that. We’ve also incorporated an inheritance tax calculator, which provides users with enough detail to leverage the amount of tax that can be reclaimed from HMRC.

 

5. Reporting

 

Whether you need to analyse market trends for gifting, establish what level of organisational spending and investment your bequest programme will support for the forthcoming year, or simply need a true and accurate bequest income report for that all important board meeting, good bequest management software will allow you to do just that in a matter of minutes.

 

Thinking about maximising your organisation’s bequest gifting programme? Interested in speaking with the market leader in bequest management software? Contact the FirstClass team of specialists.

By Fiona Paton July 31, 2025
To shine a light on October’s Free Wills Month , an initiative designed to offer those aged 55 and over the chance to have straightforward wills written or updated free of charge, FirstClass and sister company Cymba have joined forces and are partnering with the Institute of Legacy Management (ILM) to launch a project that illustrates the impact mobile messaging has on legacy giving. Whilst mobile messaging is typically associated with text-to-donate campaigns, the partnership between two companies that sit within ClearCourse’s stable of brands will showcase how this technology can be used to inspire people to leave legacies in their wills. The webinar, entitled “ How to Boost traffic to your Free Wills and Legacy pages ”, will be jointly hosted by the FirstClass and Cymba teams, and explore how emerging Rich Communications Services (RCS) technology, the evolution of SMS, can be used to drive engagement when it comes to legacy giving. The event will also provide charities with insights into how they can build trust when it comes to increasing donations and gifts by revealing tried and tested messaging formats that drive action. Charities will also learn how to highlight their free wills and legacy pages by harnessing RCS’s ability to implement branded quick-action buttons, and understand the difference in outcomes between SMS and RCS messaging via a dedicated split testing session. In the lead up to the webinar, which takes place on 11 September at 10:30 am, Cymba and FirstClass will be running test campaigns with several of the UK’s prominent charities, the results of which will be revealed during the session. On the event, Rich Mullens, Director at Cymba and FirstClass, comments: “ Regular givers are often among the most open to leaving a legacy. In this webinar, we’ll show charities how mobile messaging can help them engage these supporters more effectively and drive meaningful traffic, not only for donations but also to inspire gifts in wills. We’re delighted to unite these two brands, both of which are founded on helping charities boost donations via mobile messaging and increase their legacy giving, and we’re confident that attendees will leave feeling inspired to use new approaches. ” The new Data (Use and Access) Bill, which gives charities greater freedom to use the soft opt-in by enabling them to contact past supporters with relevant legacy messages without needing fresh consent, removes barriers to utilising RCS. This means that the benefits of RCS, such as the ability to use logos, images, video, and tap-to-act buttons, can be quickly and efficiently embraced by charities looking to incorporate this emerging technology. For more information on Cymba, FirstClass, and Free Wills Month, visit https://www.cymba.co.uk , https://www.firstclass-software.com , and https://freewillsmonth.org.uk ,  respectively.
June 2, 2025
FirstClass hosted an exclusive breakout space at the ILM Annual Conference 2025, and it was a great experience! Discover the event highlights and our team’s thoughts on the experience.
May 7, 2025
Are you attending this year's ILM Annual Conference? Discover three reasons why the FirstClass team is excited about this year's legacy management event.